Brooks Pierce attorney Ryan Fairchild recently talked with Law.com’s Legaltech News about esports players’ rights.
The article, entitled “As Esports Take Off, Questions Abound over Players’ Rights of Publicity,” details the arising intellectual property issues within the industry.
Fairchild explains that the lack of a governing body in the industry provides publishers with the opportunity to control more of players’ rights.
“They try to capture more player rights in terms of likeness and image so that they can market against those. Since those rights are getting captured, players don’t have a lot of opportunity to go and pursue sponsorships,” Fairchild said.
Fairchild’s diverse practice includes an emphasis on the esports industry. His passion for esports derives from being a lifelong gamer. He understands the various esports cultures and dynamics, as well as legal, economic and structural issues facing the industry. He represents players, organizations and stakeholders in a variety of contract, intellectual property, employment and corporate issues. Fairchild frequently speaks at industry events and writes about the legal issues affecting the esports community.
The full article can be read with a subscription here.